How to apply white makeup (face paint, clown makeup, and foundation)

Whether you’re putting together a costume or just want to achieve a pale look, applying white makeup is a snap. There are many store-bought options to choose from, or you can whip up a simple homemade white makeup. To make it even easier, we’ve answered some common questions about applying white makeup so you can find the best fit for you.

White face paint is your best option.

If you are looking for an all-white base color, and not just a pale skin tone, a white paint will do. Speaking of trick (or treat), go for a white Halloween face paint designed for costumes. It doesn’t have to be a scary season for you to be able to use it!
For example, you can use Mehron’s face and body paint, the Ben Nye Master cream palette, or a hypoallergenic vegan option such as Silly Cheeks.
You don’t even need to use extra makeup with costume-grade white paint.
Look for white face paint at your local beauty supply store. You can also order it online.

Use a makeup sponge or brush to apply makeup.

Whether you are using creamy paint or dry clown makeup, a makeup sponge or makeup brush will allow you to cover your entire face and focus on small areas of detail such as around your nose and jawline. Add a small amount of white clown makeup to your sponge or brush and apply it smoothly and evenly all over your face.

Set makeup with makeup powder to keep it from running off.

White clown makeup can easily streak and run off if you start to sweat while wearing it, and it may look a bit oily or shiny once you apply it. Fortunately, you can easily fix the problem by gently applying a light makeup powder, also known as setting powder, over your clown makeup to set it in and give it a nice matte finish.

You can use white foundation or concealer instead.

To give your face a whiter complexion, choose a foundation or concealer that is at least 3 to 4 shades lighter than your skin tone. Apply an even layer of foundation with a makeup brush to create a smooth, even finish. If you are using a concealer, use the applicator to apply an even amount all over your face.
Most concealers come with an applicator that you can use. But if you don’t have one, don’t worry. You can use a makeup sponge to gently blend the concealer so that it is smooth and even.

You can mix a white color corrector into your foundation.

Color Corrector is a liquid makeup product that you can use to change the color of your foundation. Apply some of your foundation to the back of your hand, add a few drops of the white color concealer and mix everything together to get a uniform color. You can then apply the lightened foundation.
If you want to make your foundation even lighter, just add more white color concealer!
A popular white color corrector is Manic Panic Dreamtone Flawless Foundation & Color Correction.

Combine equal parts cornstarch and face lotion and a tiny bit of oil.
Take a clean bowl and add 1 ⁄ 2 cup (120 mL) of cold white cream or face lotion. Then, mix in 1 ⁄ 2 cup (120 mL) of the cornstarch to create a thick but creamy consistency. Finally, add about 1 ⁄ 4 teaspoon (1.2 ml) of vegetable or baby oil and mix well to help make the face paint more spreadable and to prevent lumps from forming.
You can easily adjust the consistency by adding water to thin it out or adding more cornstarch to thicken it.

Use milk and cornstarch for an easy-to-remove option.
If you want a homemade white face paint that’s easier to wash off than a cornstarch lotion paint, mix 1 tbsp (15 mL) cornstarch, 1 ⁄ 2 tbsp ( 7.4 ml) milk and 1 ⁄ 4 tbsp (3.7 ml) water. Mix the mixture very well and you will have a white paint ready to use.

Use baby powder, face lotion and 1 ⁄ 4 teaspoon (1.2 ml) of vegetable oil.
Use a clean bowl and mix equal parts white cold cream or face lotion and baby powder to create a paint-like consistency. Then mix in 1 ⁄ 4 teaspoon (1.2 ml) of vegetable oil or baby oil and mix well so that the makeup is easy to apply and does not clump.
For example, you can mix 1 / 4 cup (59 mL) with baby powder 1 / 4 cup (59 mL) lotion face to get smooth.